Children Do The Robot In A Truly Priceless Mastercard Ad

Posted October 9, 2007

And in the process of doing so incur a lifetime of identity uncertainty.

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Well would you look at those kids go? Rhythm, style, a flair for the dramatic, over-priced accessories, and the Parliament-Funkadelic urging them on. What we don’t see here is what’s going on behind the scenes. In these little boys’ heads, there is a crisis of epic proportions brewing. These children, if no one noticed, are white. Everyone knows that white people can’t dance. But here these children are dancing away like they don’t even know the color of their own skin.

At this point you might be chanting “racism” or “bigotry”, but keep in mind I am merely admitting the faults of my own race. It’s not like I was making fun of an ad featuring, say, an Asian driving a car. Nor was I poking fun at an African-American for appearing in a non-Trojan magnum condom ad. The reality of it is that I am trying to make up for my own rhythm and groove inadequacies by telling these children they are on the wrong path. They really are fantastic dancers though. I hope that this signals a new wave of children listening to and rocking out to P Funk.

The “priceless” line has been going for a long, long, long time now. I actually can’t think of a longer running line of modern advertisement. At least nothing beyond a generic slogan or other type of “permanent” icon. That said it is still going strong. The problem they are running into lately is that they just have one thing, then priceless. For instance this commercial:

Backpack: $20
People who understand you: Priceless

You are missing opportunities at humor here Mastercard.

Urban Dance Classes: $15 (youth rate)
Parliament-Funkadelic CD: $12
Tuition to Private School: $6000

I have some more, but you’ll have to pay me to get them.

Posted in Commercials

73 Comments so far

  1. Pat on October 22nd, 2007

    Umm…missing the opportunity at humor? What did you not get here that was hilarious??? You’re looking too deep, champ. Take a step back. This commercial is the rage and struck a note with viewers - they like is because it’s fun, simple and unique.

  2. Zsa Zsa on November 25th, 2007

    Cute, adorable…You thought too hard and deep into this.

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